Los Angeles · 15 years

I build content engines that show up on the P&L.

Customer-centric content from a seasoned writer, editor, and award-winning marketer. Fifteen years building full-funnel programs for B2B SaaS, eCommerce, and enterprise brands, and the teams that keep them running.

See the work → Start a conversation Open to senior roles
Barron Rosborough
Content Director, Hawke Media
Currently

Content Director, Hawke Media
Head of Marketing, SimplyBe. Agency

Focus

SEO · Lifecycle · Demand gen · Editorial · Thought leadership

Team

5 specialists today. Rooms of 15+ before.

HAWKE MEDIASIMPLYBE.NRFSNACKNATIONUBERXEROXLENOVOSECTION4LUXURY PRESENCEGODADDYUSA BASKETBALLATTAIN

By the numbers

Selected results
6%

of all company revenue over the last 365 days, attributable to content marketing

7,000+

New keywords ranked in one organic rebuild, moving inbound from 40% to 60% of total pipeline

11,000+

Registrants produced across a single year of virtual events

30M

Impressions earned in a single quarter for a founder-led brand

Selected work

The portfolio you’re looking for.

Most portfolios make you dig. This one sorts itself. Pick the outcome you care about and the work rearranges around it.

Showing 29 projects
NRF Nexus 2026Newest

The Retail Test: a leadership diagnostic that routes executives to the right agenda

A twelve-question diagnostic for senior retail leaders, built end to end. It scores three dimensions, returns a leadership archetype, and sends each attendee toward the sessions that match how they actually operate.

Live now · nrfnexusquiz.com ↗ NRF Nexus 2026IA + copy

Rebuilding an entire event site, structure and copy

Reorganized the information architecture and wrote new copy across the whole site, hero down to navigation labels, making a selective executive event feel selective without sounding closed.

Live at nexus.nrf.com ↗
Private clientNaming · Voice Naming and voice for a private philanthropic network Reach out for samples Hawke MediaSeries · 2025–26 A TV and web series, pitched to TikTok Studios Top-of-funnel brand property SnackNationSEO program Inbound from 40% to 60% of total pipeline 120,000+ organic sessions / month → Luxury PresenceSEO program +30% organic traffic, quarter over quarter #1 for “Best Real Estate Conferences” → Section4Social · Editorial 30M impressions in a single quarter +7,000 followers in Q4 → Hawke MediaEvents · 2020–21 Three virtual conferences in the year everything moved online 11,000+ registrants · Bronze Stevie → Hawke MediaAcquisition Five new acquisition channels, tested and stood up 5 channels live SimplyBe. AgencyHead of Marketing Relaunching a brand after acquisition Market position reestablished Hawke MediaLead gen A proprietary data report that keeps producing leads 400+ net new leads per campaign Beyond SecurityCybersecurity +80% lift in leads and a record US quarter Record US revenue quarter Hawke MediaLive event An 800-person event, produced in house 800+ registered attendees Luxury PresenceWeb copy · Rebrand A complete rebrand, launched in lockstep Watch the launch film → ParrotfishWeb copy · eCommerce UX copy for an eCommerce brand, top to bottom Browse the site → DRIVEWeb copy · WordPress An event site built to drive registration Browse the site → Section4Naming · Landing page Naming a product from hours of raw content See the page → Hawke MediaBlog · Long-form Surviving iOS 14 Read the piece → Backpackers.comGuest editorial A primer on thru-hiking nutrition Read the piece → Reggae MarathonGuest editorial A guide to pre-race nutrition Read the piece → PartnershipEbook · Co-author CBD Marketing 101 Read the ebook → Hawke MediaEbook · SEO Google’s new search criteria, made legible Read the ebook → Beyond SecurityEbook · Technical Vulnerability assessment for a SecOps audience Read the ebook → Hawke MediaCase study Barstool Sports paid search, written up Read the case study → BFCM SummitSpeaking Speaking at the BFCM Virtual Summit Watch the talk → EmailLifecycle Modular interactive email See the build → SocialShort-form Short-form social that carries the design See the work → XeroxPublic relations PR for the ACA rollout, ICD-10, and the HITECH Act National healthcare and policy press Xerox PARCPublic relations Research PR, from PARC to a driverless test city National science and technology press

How I work

Research first, and a number attached to every piece.

I find the opening in search demand, in the words customers use for their problems, and in where the category is heading. Then I build for experience, expertise, authority and trust, and measure the whole way through.

01

Find the opening

Search data, sales calls, support tickets, and category gaps. The brief starts from evidence, not from a brainstorm.

02

Build for the reader

The first test is whether it earns someone’s time. Downloads, completion, time on page, and return visits answer that.

03

Tie it to revenue

Every piece serves one goal, set at the outset, so attribution becomes a reporting question, not an argument.

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Recognition

Awarded for the work, not the deck.

  • Globee Business Awards: Company Response of the Year
  • ACG Marketing Innovation Award
  • Bronze Stevie® Award: Quarantine Conference
  • BFCM Virtual Summit speaker and eBook contributor
Education B.A. English, University of Rochester
Get in touch

If any of this sounds like the problem on your desk, I’d like to hear about it.

I answer everything. Tell me what you are building and what is in the way, and I will tell you honestly whether I am the right person for it.

Email me →